Secure, friction-less registration and login without password for your eCommerce customers
Get more customer creating and using their eCommerce accounts to increase their loyalty and Customer Lifetime Value.
Customers don't need to come up with strong passwords. Typically they tend to reuse the same, simple passwords across multiple sites and don't rotate them periodically. This creates a security threat. With code login there is no need to create nor store password.
If customers are making purchases in your shop from time to time they often need to go through reset password flow. Since they can log in without password, this is not needed anymore!
Every login operation becomes a way to confirm that the email address is still a valid one, so there is no extra steps required.
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