1. Install & activate the plugin
Start in your WordPress Dashboard, navigate to
Plugins > Add New. Search for GTM eCommerce for WooCommerce, then install and activate this plugin.
2. Install Google Tag Manager
Now it’s time to embed the main Google Tag Manager snippet to your WooCommerce shop. If you haven’t done it before using another plugin or directly in the theme code you can navigate to
Settings > GTM Ecommerce and fill in two text areas at the top of the settings. The snippets to paste in those fields can be found in
Admin pane in Google Tag Manager. Go to
Container > Install Google Tag Manager.
This will show you two fields to copy code from and paste in respective fields in WordPress Dashboard.
Once pasted scroll down and hit
3. You are ready to integrate!
After the GTM snippets are saved the plugin will start pushing events to DataLayer and Google Tag Manager.
Now it’s time to configure Google Tag Manager to forward this data to selected tools. We know this may be cumbersome activity to create all GTM Tags, Triggers and Variables one by one manually, that’s why our plugin comes with handy presets that are easy to import in few simple steps to any GTM container.