Tracking eCommerce purchases as Google Ads Conversion is crucial for optimizing paid Google Ads campaigns aimed at increasing sales performance of your WooCommerce shop. You can learn more about how this feature work in official Google documentation.
This guide will show you how to achieve it in few simple steps using Google Tag Manager for WooCommerce PRO plugin.
IMPORTANT: preset used in this guide is available only in PRO version of the plugin.
1. Install and configure Google Tag Manager for WooCommerce PRO plugin
First, make sure that Google Tag Manager for WooCommerce PRO plugin is up and live in your WooCommerce shop.
You can follow this guide in case of doubts.
2. Prepare Google Ads Conversion
In order to set up Google Ads Conversion, we need to create it in Google Ads panel. Navigate to
Tools & Settings > Conversions and then click on the “plus” button. Select
In the conversion setup screen you need to select Purchase in Category dropdown. Then scroll down to
Value section and select
Use different values for each conversion. And in
Count section leave
Every. These are options that work the best with our preset, but advanced users can adjust them according to their specific needs.
Save the new conversion, you will see a final screen with three options to install the conversion tracking. Select
Use Google Tag Manager and note down the
Conversion ID and
Conversion Label. You will need to use them in next steps. You can alternatively leave that tab open or get back to those values from main Conversion list later.
3. Download Google Ads Conversion preset
After that navigate back to your WordPress instance and go to
Settings > GTM Ecommerce. These are the settings of our plugin and if you scroll to the bottom you will find a dropdown with a few GTM container presets. Select
Google Ads Conversion (Advanced) and click
Download Preset. That will download and save
gads-conversion-advanced.json file to your computer.
4. Import Google Ads Conversion preset
The next step is to import the preset you have just downloaded into your GTM Workspace.
Navigate to GTM Workspace and go to
Admin > Import container. In the new screen select the
gads-conversion-advanced.json file and your Workspace (usually default one). Next select
Merge as the import option and
Overwrite conflicting tags, triggers and variables. as the sub-option. It’s very important to make sure those two options are selected.
Import screen gives you a quick way to preview all the changes import will make to your workspace. Now you can click
Confirm. This will bring the changes as draft so you will have opportunity to review and adjust everything before going live.
5. Update GTM container and publish it!
The last step is to paste the Conversion ID and Conversion Label obtained in step no. 2. Those values needs to be filled in two GTM Variables called accordingly
Google Ads Conversion ID and
Google Ads Conversion Label. They can be found on the overview screen that shows all the changes you have just imported, or on the Variables list.
Google Ads Conversion ID variable and edit it’s value pasting the Conversion ID from Google Ads panel.
Then repeat it for
Google Ads Conversion Label.
Once those values are saved you need to publish all changes in your GTM workspace by hitting
Submit button, writing commit message describing that you are loading Google Ads preset and then clicking
That’s it! From now on your Google Ads account will receive conversion information that will help optimize and improve your paid campaigns.